ICI Marketing Team Visited Kolambugan and Conducted Summer Outreach Activities

Written by: Ms. Delia Sepada

ICI’s Marketing Team Summer Campaign is still going on. Outreach Activities greatly help in promoting a particular company as well as connecting with people especially in remote areas and that’s what the team conducted.

The Marketing Team

Marketing Head: Mr. Jerrum Jay Suaring

Marketing Staff: Ms. Delia Sepada

Ms. Jenifer Delfin

Ms. Mary Ann Paluray

Tabulation Personnel

Computer Programmer: Mr. Ringo Dan Lapeceros

Technical Support Specialist: Mr. Mark Jore

The Marketing Team has many activities like conducting “Free Medical Mission” to several baranggays here in Iligan City and participating in their fiesta activities including contests and beauty pageants by giving awards and certificates. Just recently, ICI served as the Official Tabulator for the Miss Kolambugan 2012 Beauty Pageant at the municipality of Kolambugan, Lanao Del Norte last May 1, 2012.

The ICI Marketing Head, Mr. Jerrum Jay Suaring approved the proposal from the Local Government Official of Kolambugan, LDN. He discussed all the activities and plans to his team and gave all details of the event. The team prepared all the campaign materials that will be needed during the event.

A graduate of ICI, Mr. Ringo Dan Lapeceros created the Tabulation System and he was there to ensure that the system will work as planned and debug system errors whenever there is one. One of ICI’s Technical Support Specialist Mr. Mark Jore, was also there. He was tasked to install computer equipments for the tabulation. The three Marketing Assistants namely; Delia Sepada, Jennifer Delfin and Mary Ann Paluray gave brochures to random people who were there to. The Marketing Team received a warm welcome from the officials of Kolambugan. They coordinated with them and had a short discussion and clarification regarding the program flow of the said pageant.

After that, they headed to their Gymnasium to set up and install equipments. They also arranged a particular spot for the Medical Mission inside the gym. The Health Care representatives of ICI conducted a Free BP checkup while waiting for the start of the event. The marketing assistants faithfully continued to give brochures to people. One marketing assistant Ms. Sepada said “Distributing brochures is not easy because you have to convince them and you have to be friendly in some way”.

The event formally began with a calming doxology song followed by the Municipality Mayor’s welcome address. Consequently, the criteria for the pageant were read and the judges were introduced. Candidates for Miss Kolambugan 2012 presented themselves in a fantastic production number. Then, different exposures followed accordingly. For every exposure, a winner is proclaimed according to their title. After all of the exposures were done, the proclamation of the Top 5 candidates followed which added excitement to the crowd. The Top 5 candidates were called on stage for the question and answer portion. Each contestant answered their question well. The Master of Ceremony once again introduced the Top 5 candidates and they came forward. Then, the most awaited part of the event, the coronation for the Miss Kolambugan 2012 followed. Of all the candidates, Ms. Ina May Lumansoc outshined them all and was crowned as Miss Kolambugan 2012. Along with Ina Lumansoc, Janine Dayao got the 1st runner-up title, Kimberly Faith C. Cagbabanua as the 2nd runner-up, Nazimah Magarang as the 3rd runner-up and Rica Mae Labasug as the 4th runner-up winner.

The event was successful. It was great and well-organized. After the event, the ICI Marketing members took the chance of taking pictures with the organizers of Miss Kolambugan 2012.